New & Improved
We're on a mission to formulate the best products on earth.
See what's new, reformulated, or coming soon, below.
Mineral Deodorant
Lightweight, fast-drying, and naturally effective — keeps you feeling fresh without synthetic fragrances, aluminum, baking soda, or harsh chemicals.
Kids Mineral Toothpowder
Give cavity-causing bacteria the boot while remineralizing teeth with pure, minimally processed, bioactive & nutrient-rich ingredients from plants and the earth.
Essential Oil-Free Mineral Toothpowder
Natural ingredients supercharged with nourishing clays and Fulvic Acid. Now available essential oil-free, ideal for sensitivities and children under 2.
Ancient Mineral Drops
Restore your filtered water with the minerals nature intended. With over 70 naturally occurring, ionic, and activated minerals, also known as electrolytes.
Dry Shampoo
Neutralizes odors, volumizes and refreshes hair, and adds a fresh scent without synthetic fragrances.
Infused Black Floss Set
Removes 40% more plaque.Infused with certified organic essential oils & Fulvic Acid for oral health.
Infused Silk Floss Set
100% Biodegradable Silk Floss. Ideal for tight teeth. Infused with certified organic essential oils & Fulvic Acid for oral health.
Infused Floss Refills
Refillable Floss System™ reduces waste by more than 70%. No suspect chemicals, coatings or flavorings of any kind.
Bioactive Black Balm
Repairs, nourishes & protects skin with powerful bioactive compounds, antioxidants & organic plant oils.
Featured articles
ARTICLE
The not so good ingredients found in natural toothpastes
ARTICLE
How to remineralize teeth naturally
ARTICLE
Mythbusting: Naturally derived ingredients are NOT natural
OUR MISSION
We believe clean and healthy skin, hair and teeth can be achieved with far fewer products, toxic chemicals and complexity. We’ve taken a radically simplified, back to basics, truly natural approach, creating products with real ingredients from plants and the earth and nothing else.
We believe less is more.
OUR MISSION
We believe clean and healthy skin, hair and teeth can be achieved with far fewer products, toxic chemicals and complexity. We’ve taken a radically simplified, back to basics, truly natural approach, creating products with real ingredients from plants and the earth and nothing else.
We believe less is more.